The Malaysian wedding market is a real distribution channel.
Every year, hundreds of thousands of weddings take place across the country. Each one is a warm, relevant, easily measured community.
220,000+
weddings a year (industry estimate)
11 million
guests a year, at an average of 50 guests per event
RM10 billion+
Malaysian wedding industry spend
124
active couples on the Resam platform (demo data)
Why weddings first.
Warm, generous guests
Guests arrive to celebrate, in an open mindset. They're happy to receive something useful.
Couples who curate everything
Couples choose brands and products for their guests. Every event is curated by a host who trusts that brand.
A cross-generational community
A single event brings family and friends of all ages. An audience digital ads struggle to reach, gathered in one place.
Measurable end to end
Every product carries a QR code. Every touch can be counted, tied to a campaign, and reported to the brand.
The Resam wedding flywheel.
Couples sign up
Couples create an event and set location, date and guest count.
Brands match
Resam matches suitable campaigns. Couples accept or decline.
Guests engage
Products are distributed, guests scan QR codes, claim offers and give consent.
Results attract more brands
Proven data brings new brands and new campaigns to the platform.
Real value
Not wedding inventory. A measurable physical distribution channel through real events.
Industry numbers are estimates for pitching purposes. Platform data is demo.