01 / Problem
Brands pay to be ignored.
Digital ads just get scrolled past. Couples pay thousands of ringgit for gift trays their guests discard. Brands can't put products into real hands at scale, and events can't afford useful gifts.
Brands: ad fatigue, low trust, zero proof of experience.
Couples: a gift-tray budget with no value for guests.
Guests: more plastic favours, more ignored QR codes.
SMEs: no channel to reach a warm, relevant community.
02 / Solution
Ads only get seen. Resam gets experienced.
Resam is a community-powered distribution platform. Brands pay, couples distribute, guests experience, and every touch is measured.
Brands
Pay to reach a real community.
Couples
Free useful gifts for guests.
Guests
Real products, real offers.
Resam
Match, distribute, measure.
Not a wedding-gift marketplace. A real distribution channel through weddings.
03 / How it works
One product, into the right hands.
- 01
Brands
Launch campaigns
- 02
Resam
Match to events
- 03
Events
Couples accept
- 04
Guests
Scan and claim
- 05
Conversion
Brands measure
The Resam matching engine scores location, guest count, date, audience and event type. Every score comes with visible reasons, and Resam AI helps couples discover brands through natural-language descriptions.
04 / Couple experience
05 / Brand experience
Campaigns that end in customers.
Brands track distribution, scans, claims and conversions per campaign, with CPA and conversion rate computed from real events.
06 / Guest experience
Scan, claim, redeem. This is the real flow.
Every product carries a QR code. Guests land on a page like this, read the brand story, and claim an offer with a single form.
- No app, no account, no friction.
- Consent is captured at the moment of highest interest.
- Duplicate claims are blocked by phone number.
- Brands see claims instantly.
07 / Business model
Revenue that scales with volume.
Brand campaign fee
Brands pay to take part.
Matching commission
A share of campaign value.
Fulfilment margin
Packaging and logistics.
RM599
Average brand spend
20%
Platform share
RM120
Average revenue / campaign
RM12,000
100 campaigns / month
RM60,000
500 campaigns / month
Illustrative demo assumptions, not real financial performance.
08 / Network effects
Every event makes the next match better.
More events
Every event adds a reachable real community.
More data
Every campaign adds engagement signals to the matching engine.
Better matches
Better matches mean better results for brands.
More brands
Better results bring more brands and campaigns.
09 / Market
Weddings are a real, scalable market.
220,000+
events a year (industry estimate)
11 million
guests a year
RM10 billion+
industry spend
The long-term asset isn't wedding inventory: it's a measurable physical distribution channel, built through real events nationwide.